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BallHype: hype it up! Tuesday, November 6, 2007
Is anyone else tired of hearing this debate about Penn State 'stealing' the term 'White Out' in promoting Penn State's student section to wear white? I know, I know that they actually trademarked the term and all that jazz:
  • But what about Miami's White Hot promotion during ALL of their 2006 playoff home games.
  • And Michigan University's Maize Out which they not only use for football games, but every single athletic sportincluding basketball and softball.

  • Louisville's Blackout campaign which they have been using for years longer than Penn State's White Out but received national television exposure during the Louisville-West Virginia game in 2006.

  • University of Pittsburgh's Code-Blue attempt against West Virginia in 2006 at Heinz Field. Luckily for the Coyotes, Pittsburgh isn't good and isn't on television all that much thereby hence it doesn't bother them as much as when Penn State attempts to change their campaign to 'Penn State White House' where the only word that will be similar is white and last I checked its not trade markable. Please notify me if I am wrong about that because I have one foot out the door to trademark the word 'coyote'.

  • Solid Orange at Clemson

  • Paint it Black at Wake Forest

  • Paint the Hall Orange at Illinois
  • The list is endless, names are given and they can easily be changed. White House is not White Out, so I see no point in the Coyotes being angry, hows is White House more similar to the Coyote's White Out than Michigan's Maize Out, Louisville's Black Out... See what I mean? Get over it Phoenix!
Louisville's BlackOutNumerous other universities, schools and pro organizations have color coordinated their fans and their names are all similar to if not a direct reference to the Coyote's trademark 'White Out'. So WHAT's THE BIG DEAL? Leave Penn State alone unless you want to catch everyone who infringes on your trademark, or don't do it at all. Selective punishment does not work and proves no point. I used White out several times in this blog, am I infringing on the trademark? Who knows, White Night sounds pretty good to me, someone pass it along to Penn State?
posted by Nittany White Out @ 10:40 AM  
2 Comments:
  • At November 7, 2007 at 10:15 AM, Blogger KDM said…

    Penn State didn't try to change the campaign to "Penn State White HOUSE"...it was "Penn State White OUT."

    That's why it's different than any of the others that you listed...it steals a protected term. "Code Blue," "Solid Orange," and "Maize Out" do not.

    Pretty simple there.

     
  • At November 7, 2007 at 11:43 AM, Blogger Nittany White Out said…

    The campaign was changed to Penn State White House BUT, even after that change the Coyotes griped about it so they decided they might as well stick to their original choice and go with Penn State White Out since the coyotes wouldn't let us have White House anyways.
    http://www.collegian.psu.edu/archive/2007/09/14/white_house_just_as_effective.aspx

     
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