"The bash, organized by MSL Sports and Entertainment, is a multi-campus event featuring concerts and entertainment at roughly 20 different Division-I universities across the country, according to a press release.

In addition to the concerts, the press release states the events will also feature pep rallies, team introductions, autograph sessions and a fan component that allows fans to win money for their school's general scholarship fund. The Gridiron Bash will take place simultaneously at all participating schools on April 18."

In other words, its a money making scheme for Penn State to make even more money from its Blue-White mini-game. There is no official word as to whether they will still hold the annual Blue-White game because of this, but this 'Gridiron Bash' is almost the exact same thing.